Viewers tend to pay more attention to ads on applications that are paid or subscription-based, particularly vMVPDs like YouTube TV, FuboTV, and Sling, as well as hybrid services like Hulu, HBOMax, and ...

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.

The new feature allows brands on the platform to turn content posted by creators into high-performing paid ads.

Meta's shift to Community Notes excludes paid ads, highlighting its ongoing prioritization of profits over user accountability.