For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

A recent analysis of AI Overviews web traffic from the Pew Research Center suggests AI Overviews results in a substantial drop in web traffic. Google executives have disputed this, claiming the search ...

Google basically said that the open web is dying, as the DOJ wants to break up Google's ad empire. Here are the requested ...

Google has finally admitted that the “open web is already in a rapid decline” after spending months telling everyone that artificial intelligence (AI) tools did not negatively impact the search ...

Google says the open web is rapidly declining. But is it really dying—or just changing? Here’s what it means for publishers ...

In a recent court filing tied to its ad tech monopoly trial, the company admitted something very different to its public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I remember 1996 like it was yesterday. Banner ads were booming, and AltaVista was the ...