On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology.

Roblox is finally coming to PlayStation in October There’s also a new avatar-based video chat and an AI bot to help with builds.

This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

ROBLOX, the largest user-generated content site in videogames and the #1 entertainment site for kids according to comScore, has released data showing dramatic growth in 2012.