Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...
While other factors are surely at play, Adidas has made a great comeback vs Nike since settling the case. In fact, year to date, Adidas shareholders have enjoyed a total return of 24%, compared to ...
Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight. Nike misjudged Curry's potential, leading him to sign with Under Armour ...
If any brand knows its way around Y2K sneakers, it’s Nike. The Vomero 5 is widely considered one of the aesthetic’s leading styles, even though the original design didn’t debut until 2010. With a ...