Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.
NBA history was made in spectacular fashion during the Los Angeles Lakers' season opener against the Minnesota Timberwolves. For the first time ever, a father-son duo played together in an NBA game as ...
The Nike veteran announced his first big deal after taking the helm last Monday. NEW YORK, October 21, 2024--NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s ...