2019 年 3 月，耐克和 Roblox 在 「Nike Air Max Day」 合作，推出了独家「虚拟物品包」；2019 年 5 月，耐克与 在线游戏 Fortnite （堡垒之夜）合作，通过 ...

是的，耐克也进入元宇宙了。它入驻了 3D 沙盒创意社区 Roblox，建造了这个虚拟世界「Nikeland」，目前可以免费游玩。未来，Nikeland 还会持续更新虚拟 ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

LeBron James joined Nike's metaverse efforts this week, making a virtual appearance in Nikeland, the company's digital space in the immersive video game Roblox.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for CryptoKicks could be a very profitable sales opportunity no one is talking about.

Currently in beta, the new platform will eventually give members the opportunity to co-create – and earn royalties on – virtual Nike products.