Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

"The growth of the game [of basketball] has been massive. You saw everything around the participation and the viewership ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

In addition to her elite talent on the court, Clark is a revenue driving machine. She helped facilitate countless WNBA TV ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

Birmingham, Ala., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Hibbett, in partnership with Nike, unveiled their new philanthropic initiative, First String, with a $50,000 donation to Wenonah High School’s boys ...