For instance, she said that “anyone who is especially prone to caries (cavities) or have dental sensitivity, a ...

A study has claimed that a popular mouthwash brand could significantly increase the risk of cancer. According to research by the Institute of Tropical Medicine in Antwerp, Belgium – using ...

Unlike developed markets such as the United Kingdom and U.S., mouthwash is a nascent category with low relevance ... In compiling a recent case for long-term, sustained investment in brand, we were ...

Listerine is a mouthwash known because kills 99% of bad breath germs ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Before Listerine went on to become the #1 dentist-recommended mouthwash brand, it started out as a humble disinfectant, cleaning agent, cure for dandruff, hair tonic, deodorant, and even a ...

Johnson & Johnson?s Listerine brand is tapping social and mobile to motivate consumers to take up a 21-day challenge to use the mouthwash for a chance to win a slew of prizes while improving their ...