China's leading chewing gum brand, 5 Gum, grew sales with a successful collaboration which targeted gamers by embedding the brand into the heart of China's most popular online game. 5 Gum, one of ...
Objective 1: Overachieve on brand metrics. We wanted to maximize our share of voice through talkability and earned reach. Objective 2: Change consumer behavior We needed to change consumers' gum ...
Chew on this: Chewing gum can be good for you. Not only can it freshen your breath, it can help you overcome cigarette cravings, improve your memory -- and even help you lose weight. Still ...
For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...