If you’re a user of a streaming platform (not pointing any fingers, but Netflix has been a little prolific in this) that has developed a hatred of autoplay ads, Microsoft does thankfully reassure users that you’ll be able to disable video autoplay in the Microsoft Store’s settings.

The Microsoft Store's new interface and features are currently in testing, but will roll out to everyone before long.

Microsoft Store's new immersive experience makes the platform look professional. It could easily compete with Steam.

Microsoft has started testing a new “immersive” experience on the Windows 11 Microsoft Store that lets developers add hero images or auto-playing video trailers at the top of their product pages.