It seems Roblox's immersive advertising rollout is only the start of a bigger trend, as Microsoft and Sony are strategising how to incorporate advertising into their free-to-play games as well.

Roblox is getting cross-platform play between the Xbox One, the PC, and smartphones, starting later this week.

Robux is the in-game currency used in Roblox, the online game platform and game creation system. Lots of different websites offer Robux for free, but are they legitimate? We can help.

Now Roblox has also showered attendees at its annual developer conference this past weekend with free Quest Pros.

Xbox marketing chief Jerret West leaves for Roblox, part of broader marketing changes at Microsoft.

Detailed price information for Roblox Corp Cl A (RBLX-N) from The Globe and Mail including charting and trades.