WPP named Microsoft COO for Global Enterprise Cindy Rose to be its new CEO as the big ad agency focuses on artificial ...

Ad executives are adamant that they will not be replaced by engineers in underpants. AI models, designed to cough up the most likely answer, are not suited to producing arresting campaigns.

Now, an advertising watchdog is weighing in. The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools.

Microsoft and Meta both beat earnings expectations by large amounts and the reason was because of AI helping their basic ...

Major technology companies are reassessing the way they promote artificial intelligence features after increased scrutiny from industry and federal regulators. Over the past year, Apple, Google, ...

At the company’s Build 2025 conference on Monday, Microsoft announced Microsoft Discovery, a platform that taps agentic AI to “transform the [scientific] discovery process,” according to a ...

REDMOND, Washington, May 18 (Reuters) - Microsoft envisions a future where any company's artificial intelligence agents can work together with agents from other firms and have better memories of ...