Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Tourism and Hospitality Research, Vol. 19, No. 2 (April 2019), pp. 213-224 (12 pages) This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction ...

Mr. Pickle’s Sandwich Shop, a Valley-based sandwich brand known for its craveable menu and loyal following, is revamping with a reimagined menu layout for the first time in the brand’s 30-year history ...

Marketers have long known behavior can be influenced by good design. Can that power be used to encourage people to make healthier choices and forgo temptingly indulgent items? The new study, which was ...