Ava Max had a launch party for her album 'Heaven & Hell' in kids' game Roblox, and the whole event was a pure chaotic fever dream.

Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

Ava Max is throwing an immersive record-launch party on Roblox on Sept. 25 for her debut album, "Heaven & Hell." ...

Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

Attending the Ava Max Launch Party To be part of Ava’s first-of-a-kind record release party, existing users simply need to enter the Ava Max Launch Party Place on Roblox.

What is Project XL Roblox? It's a game built inside Roblox that allows players to experience a melee combat based action, but there's more.