Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

Attending the Ava Max Launch Party To be part of Ava’s first-of-a-kind record release party, existing users simply need to enter the Ava Max Launch Party Place on Roblox.