Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

Mattel rereleased its popular Mariah Carey Christmas doll as the bestselling diva is set to embark on a 20-city Christmas tour, starting Nov. 6 ...

No, we’re not kidding. According to Variety, Mattel is officially working on a live-action film about its 1940s-era 3D stereoscopic toy in collaboration with Sony Pictures and Escape Artists ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

We expect topline growth in the fourth quarter driven by a good holiday season, market share gains and a toyetic theatrical ...

Mattel lowered its full-year sales forecast as the Barbie parent heads into the crucial holiday shopping season against the backdrop of muted demand for toys.  The company now expects 2024 net sales ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie ...

Remember the View-Master toy? You could look into it and see pictures and a kaleidoscope of 3D images. Well, Mattel’s latest project is a live-action View-Master film in conjunction with Sony.

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday ...