Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” ...

Mattel revised its full-year sales forecast downward after a drop in Barbie sales contributed to weaker than expected ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Mattel Inc. reported mixed third-quarter results, as a drop in demand for Barbie toys weighed on sales overall — but ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

Mattel rereleased its popular Mariah Carey Christmas doll as the bestselling diva is set to embark on a 20-city Christmas tour, starting Nov. 6 ...

The toy company’s profit, however, is holding up due to stronger margins, helped by factors such as cost cuts, supply-chain ...

Mattel MAT CEO Ynon Kreiz’ message to Wall Street today was don’t underestimate the power of Barbie, and the strength of Mattel’s turnaround game plan. Kreiz was emphasizing the positive ...

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie ...

Hi Barbie! It's time to sparkle. With Diwali a little less than month away, celebrations for it have begun. Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier ...

As it rolls out new animated series “Barney’s World” on Max and Cartoon Network and prepares a live-action “Barney” movie with Daniel Kaluuya, Mattel will be driving into live action non ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...