First and foremost, it's important to undergo proper care and maintenance when it comes to your eyes. Why? Because good prep makes your life more straightforward when you're ready to start the ...

Eye makeup for older women is a way to hold onto youth and look glowy all the time. Gone are the days of piling on makeup to look more mature and get served in a bar. Once you cross 50, makeup is the ...

As we get older, we begin to have fewer and fewer eyelashes and the ones we do have begin to grow shorter and even lose some of their pigmentation. Our go-to mascara, which used to work wonders, just ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There’s a reason beauty pros like Bobbi Brown and Laura Geller tout the importance of mascara. While some ...

Struggling with thinning eyelashes? Amazon is stocking a product mature women swear by and have had to previously order from overseas. The Rumi Cosmetiques VolumeCare+ Mascara For Older Women is said ...

"These formulas aren't just classics—they're aging-skin essentials. Thoughtful, effective and flattering at every step," ...

Your go-to beauty products of your 30s may not hold true in your 50s. With age, it’s normal to experience a change in everything from your skin to your eyes—even the skin around your eyes. But this ...

Bobbi Brown recently shared her top makeup tips for women over 45. She also shared her go-to products for hydrated and shimmering skin from her brand, Jones Road Beauty: the Miracle Face Balm and ...