What's the difference between marketing and sales? Or between marketing and advertising, or promotion? The fact is that while lots of people think marketing is about advertising and other tactics, ...

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...

Small businesses are booming on TikTok. In a June survey of small and midsize companies, in which 7,000 company owners responded, 67 percent indicated that they are most optimistic about their growth ...

This shows that most respondents have the impression, even in the face of what the company is often accused of, that it is trying to cut back on the harm it causes ...