The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

Marketing has a place at the C-suite table as a “force multiplier,” defining how companies grow revenue, win business ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational balance. Its Spice World campaign ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Barrett joins the Glastonbury-based agency after serving as head of business development and marketing at Rebellion Group, ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...

Revelyst Golf Technology, a division of Revelyst, Inc., which includes Foresight Sports, Bushnell Golf, PinSeeker, and GolfLogix, has appointed Jared Hoffman as VP of Global Sales and Market ...