"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

I find it is always helpful to start with a clear definition. If you Google ‘Marketing Strategy’, a myriad of different results and definitions will appear. [i] [ii] [iii] As you can see, not all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...