A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of ...

Writing a marketing plan is important whether you're creating your initial business plan or preparing to launch a new product. Of course you have to base your final marketing plan on the four Ps ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Create a marketing plan for your product with this comprehensive PowerPoint template. It outlines areas to cover including the current state of the market, product alignment and definition, ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Forbes contributors publish independent expert analyses and insights. I help entrepreneurs become more successful. This article is more than 10 years old. If you’re looking for funding for a new or ...

When the topic of business plans comes up, it tends to polarize people into two separate camps: those that think business plans are worth the effort to put together and those that think that unless ...