When it comes to their initial marketing effort, businesses may place a great deal of pressure on themselves. It is, after ...

Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this plan in writing gets your entire team on ...

Whether you're a true startup or evolving from a legacy entity, never overlook the importance of clarifying your “brand core.

Marketers plan the high-level vision, messaging, and execution of their campaigns in excruciating detail, aspiring to ...

Buffalo Wild Wings saw an opportunity to partner with the “GOAT of competitive eating,” said CMO Tristan Meline.

Admittedly, a campaign can flop by sheer bad luck. But there are still certain precautions you can take to minimize the risk. Marketing campaigns are meant to communicate the value your business ...

Data Management Capabilities: Look for CRMs that excel in aggregating and segmenting customer data to help you target your marketing campaigns more effectively. • Automation Workflows ...

Direct-sold advertising is a win-win for publishers and advertisers. Publishers get more control of how to package and price their inventory without as ...

INDIANAPOLIS — Hours before Indiana’s first televised governor debate, the campaign of U.S. Senator Mike Braun, R-Ind., the Republican candidate for Indiana governor, released its plan to ...

Kamala Harris’s presidential campaign is going after Donald Trump’s conceptual healthcare plan in a new ad blitz that uses the former president’s own words against him. The ad, titled “Concepts of a ...

8, 2024 /PRNewswire/ -- On International Day of the Girl, Plan International USA launches "The Future Girls Want" campaign to amplify girls' voices and accelerate progress toward gender equality ...

Greetings, and welcome to the Helen of Troy Second Quarter Fiscal 2025 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal ...