It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

In the marketing world, there are no bad questions. If you’re asking, it means you’re engaged, and we’ll take an engaged ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

The “Costanza Strategy” shows why even the worst market timing can still work out for long-term investors. Data since 1958 ...

This article provides a high-level overview of marketing strategy research and offers a number of suggestions of areas ripe for future research. We discuss the most fundamental concepts that continue ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

In the bustling retail landscape of China, membership clubs like Sam's Club and Costco are thriving. With a focus on urban ...

Eli Lilly has established itself as the market leader in obesity drugs in Europe, Asia and the Middle East and expects to ...

The risk appetite in the US bond market has skewed defensive in recent years, but there are hints that a change may be ...

Honeycomb Strategy has named Lyla Thorn as its new marketing & content manager.The announcement:Honeycomb Strategy, an ...

Have you ever heard of market signaling? The term describes actions that demonstrate desirable traits to employers, partners, stakeholders, and university admissions officers. Michael Spence ...