What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...
Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...
your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...