Twenty years ago, we opened our first franchise in the Woodridge neighborhood of Washington, D.C., bringing a concept that ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...

Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to offer marketing solutions driven by artificial intelligence (AI) to its ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...