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These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

The best CRM for marketing teams is HubSpot, thanks to its unparalleled marketing functionality, solid support and training features, and its competitively priced plans. Even better, HubSpot offers a ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Every marketer needs the right tools in order to succeed in running marketing campaigns. Good tools make your life easier, from blogging tools to research and tracking tools. Unicorn tools are unique ...

Advancements in data and artificial intelligence (AI) technologies are prompting marketers to rethink, reconfigure, and revolutionize how companies connect with customers, according to Salesforce's ...

Spotify on Tuesday introduced a new set of tools for authors and publishers distributing their audiobooks on its platform with the launch of Spotify for Authors. Similar to its existing efforts, ...