Data collected through multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when ...

There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or seven-point scale that is used to allow the respondent to express how much ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

This study examined the effect of alternative scale formats on reporting of intensity of attitudes on Likert scales of agreement.

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

This article reports on three phases of the development of a Likert-type scale measuring heterosexual attitudes toward homosexuality. Phase 1 describes the development of the scale. Item analysis ...