Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been keeping marketing boss Harry Damen on his toes.

Life Fitness noted that gym members cancel memberships at a rate of 30 percent a year. That churn is brutal and the bet is better fitness management tools can improve retention.

Life Fitness, the Franklin Park-based exercise equipment company, named a new CEO. Paul Stoneham will take the helm immediately, according to a news release from the company. He replaces Chris ...