Before the historic moment of father and son playing on the same court for the Lakers, King James hazed his eldest with a ...

Being the son of the team's star player apparently doesn't get Bronny James out of being pranked. In fact, it doesn't even ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Court Affirms Nike Will Pay Millions for Opponent's Legal Fees After 'Outrageous' Conduct ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Nike is bringing pony hair and two animal prints to a wild pair of Air Force 1 Lows invoking some of the brand’s most beloved ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Bronny learns the hard way that the rookie hazing can hit home when your dad is on your team in a new Nike spot.

Ladies, fall is well underway, but there's still time to update your wardrobe with new golf apparel that's perfect for this ...

Dove & Nike’s 2024 Super Bowl campaign, Hard Knocks, landed critical and social support by focusing on girls' real challenges ...