Now Mattel is hoping lightning will strike again for its next plaything-to-silverscreen flick. But… a View-Master movie? Well ...

However, her exaggerated proportions and glamorous lifestyle have sparked plenty of debate over her influence on young girls. Barbie dolls have been praised for promoting imaginative play and ...

But the doll, which just celebrated its 65th anniversary, has changed. Barbie dolls now come in 35 skin tones, 97 hairstyles ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

First to go were the heels: a flat-footed Barbie arrived in 2015. Since then Mattel, which owns the brand, has flooded the market with new dolls, adding more than 100 body types, skin tones ...

Created in collaboration with popular Indian fashion designer Anita Dongre, Diwali Barbie is decked in an intricate lehenga ...

An undercover reporter for Barbie’s Dirty Secrets ... themselves are being treated to be just as disposable as the dolls that they’re making”. A statement from Mattel in response to ...

Strictly Come Dancing star Rose Ayling-Ellis has teamed up with Barbie to unveil their first ever doll with behind-the-ear ...

A recent documentary has exposed harsh and unsafe working conditions faced by workers in a Chinese factory owned by Mattel.

“We grew up with it,” she said, “I think she’s adorable, and I’ve had Barbie dolls since I was little. My grandkids, too, and I just love it. She is a great role model.” Putting her ...

The article delves into which Barbie doll best represents each zodiac sign by aligning the unique traits of each sign with a corresponding Barbie. Examples include Doctor Barbie for Aries and ...