A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the ...

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today released its inaugural State of Ad Creatives in App Marketing report, the ...

Cairo's roads are seeing a surge in billboards, rising from 2,500 in 2019 to over 6,300 now, plus 300 new digital ads. This expansion ties to Egypt’s rapid transport network growth, contributing ...

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is ...