When L’Oréal Paris recently launched their Makeup Genius app, they explained, It’s not just virtual—it’s augmented reality. Hesitant to jump down the rabbit hole of selfies, I somewhat reluctantly ...

The face of L'Oréal Paris' new Age Perfect makeup collection talks learning to love every part of herself from the inside and out Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. As a ...

The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty ...

First things first, let's all try to remain calm...trust me, I know that's almost impossible when limited edition makeup collections are involved but please do try. Now that your breaths are a little ...

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L'Oréal's web-based try-ons are one of the first indications that the cosmetics giant is expanding the use of AR technology developed by startup Modiface after acquiring the company in March. The new ...

Reporting from Paris — Isabel Marant and L’Oréal Paris have joined forces to create a capsule makeup collection, including products for the lips, eyes and cheeks, WWD has learned. It is due out in ...

For those who aren't a dab hand with liner or lash glue, though, there are filters. Head to Instagram or Snapchat, and you can experiment with a new look in seconds, adorning eyes, lips and cheeks ...

Balmain is expanding its beauty repertoire from just Balmain Hair to include a makeup collab with L’Oréal Paris, which will debut ahead of next Paris Fashion Week. “L’Oréal Paris and Balmain share the ...