Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. More than 110 years after introducing the first hair color in ...

NEW YORK, July 25, 2024 /PRNewswire/ -- L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, ...

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The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection today ...

All the hottest celebrities have been seen wearing bronde hair color. Blake Lively, Chrissy Teigen, Cara Delevingne, and Jennifer Lopez, have all been photographed with bronde tresses. To find out how ...

L’Oréal USA is giving a $100,000 to the Skin of Color Society, which “advocates for research and education on the diagnosis of skin diseases in individuals with skin of color,” according to a ...

Today, 8th March 2023, we celebrate International Women’s Day, and L’Oreal Paris are excited to share ‘Colors of Worth’ - a new collection of five limited edition Color Riche Intense Volume Matte ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...