Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in ...

One of the biggest trends of 2014 – ad tech in-housing – is crashing into one of the buzziest trends of 2023: retail media all day long. On Wednesday, Kroger Precision Marketing (KPM), the grocery ...

Kroger Precision Marketing (KPM) at 84.51°, the retail media unit of grocery giant Kroger, will allow advertisers to purchase product listing ads on its web properties using select third-party ...

Kroger and Kroger Precision Marketing (KPM) announced an expanded partnership with Pinterest that enables advertisers to leverage the supermarket chain's first-party data for targeting ads on the ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so ...

With inflation high, many have been looking for ways to snag the best prices on groceries, but how you do that could soon be changing. One of the largest grocery chains in the country, Kroger, is ...

NEW YORK, Dec 11 (Reuters) - Kroger (KR.N), opens new tab and Albertsons (ACI.N), opens new tab could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a ...

Microsoft’s announcement with grocery behemoth Kroger today at first made it look like the software giant intended to challenge rival Amazon in the cashierless grocery shopping game. Not exactly.

NEW YORK (Reuters) - Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket ...