Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty’s name and image, kicked off the festivities a year ago with an animation account on TikTok, Roblox games and an ...

The character's semicentennial is evidence of that. Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty's name and image, kicked off the festivities a year ago with an ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.