Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive ...

The U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal have partnered up to invite supporters of Team USA to come together in a n immersive world that it has built on Roblox .

Paris Hilton has announced she has built an island in 'Roblox' where she will perform a DJ set on New Year's Eve.

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

Reality star and entrepreneur Paris Hilton has launched her own metaverse island on Roblox, joining fellow celebrities like Lil Nas X and Travis Scott and brands such as Nike in the digital world.

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

In the new book “Jazz Images,” the late photographer Jean-Pierre Leloir conveys in images the French love of jazz and of its heroes.

Hilton checks in to Paris Hilton’s Roblox world for loyalty push Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.