JCPenney Beauty carries popular beauty, skincare, and hair products. Gareth Patterson/JCPenney 2024-01-24T10:52:01Z ...

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction ...

JCPenney Beauty, the retailer’s own beauty department it created to replace departing Sephora in-store shops, is ready to be rolled out to hundreds of stores.

JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. The openings will begin next month.

JCPenney Bets Big On Beauty - 01/18/2023. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.

JCPenney is reporting successful results from offering artificial intelligence- and augmented reality-based virtual beauty tools. The department store giant has been leveraging AI- and AR-equipped ...

After sitting at her hair appointment for five hours, a JCPenney Salon customer posted a TikTok saying they gave her the “worst haircut ever.” Featured Video Ashley Brusca (@theclevermess ...

Salons by JC — which leases out suites to haircutters, aestheticians and other beauty professionals — will open its first Brooklyn location at 1 Boerum Place this fall, Commercial Observer has learned ...

Noted celebrity hairstylist Larry Sims — who's worked with the beloved actress for over 20 years — has partnered up with JCPenney to bring the SimStyled salon experience to select JCPenney ...

JCPenney Beauty is a part of the company's $1 billion reinvestment plan for long-term growth and increased customer loyalty. The plan, announced in August 2023, ...