JCPenney's revamped beauty department has become a destination for finding beauty brands TikTokers can't get at other beauty stores.

Any homepage takeover is a gamble for retailers -- let alone one that lasts 48 hours. But JCPenney, in the midst of re-establishing itself as a beauty presence after a long break-up with Sephora ...

Rare Beauty Brands, JCPenney, and key partners like the Black Beauty Collective (BBC) announce the winners of the 2024 LIFT Beauty Accelerator.

JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of the retailer-owned beauty experience in 10 stores in fall 2021 and its recent online ...

JC Chasez made his TikTok debut with a full head of gray hair. The 'N Sync singer posted a short video on the social media app wearing a pair of glasses, a tan jacket and a white shirt while he ...

JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. The openings will begin next month.

JCPenney Beauty, which opened Dec. 9, is a “hyper-inclusive” beauty department, featuring products for customers regardless of age, race, gender, skin tone, budget or hair type.

*NSYNC alum JC Chasez, 46, debuted a full head of gray hair in his first-ever TikTok on Thursday, with fans praising his transformation into a "silver fox." ...

Just in time for the holidays, the beauty icon and celebrity stylist bring the A-list style experience to JCPenney salons.