NASCAR is once again taking the virtual racing world by storm, this time with the launch of "NASCAR Tycoon" on Roblox created by Dubit.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox announced Monday that it’s launching the first iteration of its 3D model, dubbed “Cube,” to allow creators to create 3D objects using generative AI.