Here at the end of 2007, it’s painfully obvious that the local search advertising market remains highly fragmented. Numerous local search experts attending the recent SMX Local & Mobile Conference ...

Consumers are turning to the Internet to search local listings on branded yellow page sites for businesses, products and services more often, according to a study by the Yellow Pages Association (YPA) ...

The internet and search engines have grown as competitors, which means long gone are the days when local advertisers had only to place ads in the print newspaper or yellow pages and be confident that ...

The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study ...

According to a newly released study by Knowledge Networks/SRI, an independent consumer market research company, annual references to the Top 300 Headings in the print Yellow Pages exceeded 15 billion ...

Before the Internet, if a person needed to obtain a phone number or address for a person or business, he grabbed the phone book and searched for the information. Back then, "Googling" consisted of ...

Fast Search & Transfer ASA has developed an application designed to help providers of online business directories and of online classified advertisements improve the content, presentation and ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...

BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--Whether celebrating a special day or bringing radiant colors to a kitchen table for entertaining occasions, Americans turn to the Yellow Pages for their floral ...

To many Internet companies, Dwin Ngo represents the future. The owner of a Los Angeles day spa, Ngo has routinely spent thousands of dollars on print ads, each without concrete results. But recently, ...

Turkey, sweet potatoes and much more head down the drain and through the garbage disposer during the holidays. The result is the busiest plumbing season of the year, according to Yellowpages.com, a ...