What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

The It Cosmetics CC Nude Glow Lightweight Foundation is used by Meghan Trainor and has gone viral on TikTok. It is formulated with niacinamide and hyaluronic acid for skincare benefits, plus SPF ...

Beauty STEAL: Get an IT Cosmetics set with full-size foundation, two eyeshadows, and a brush valued at $129 for under $33 using our code! By TANYA SHARMA FOR DAILYMAIL.COM. Published: 08:58 EDT ...

Cosmetics of all varieties have shades, too, especially powder foundation makeups, which should blend with your skin to prevent an unnatural look. A single powder foundation makeup can have ...