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And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow ...

Foundation used to be the default base layer of makeup, but not anymore. Between BB cream, cover drops, and every iteration in between, it can be difficult to know which formula suits you. As for the ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...

Traditionally, the foundation is liquid, but nowadays, powders, sprays, creams and mineral foundations are all popular.

Your foundation application can make or break a makeup look, so we've quizzed the pros on how exactly to master your ...