Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.

However, writing takes a lot of time. Many business owners delegate it. To write an effective text for your website, you can opt for outsource assistance and make your life much easier.

Your About Us page is one of the most-visited pages on your site -- and probably the weakest. Here's how to fix it.

Your "about us" page is where the world clicks to learn about your business, which can mean the potential loss or gain of a client. Here's how to take yours from bad to good.

Writing a good website specification is like building a house — you don’t just scribble some notes on a piece of paper and draw a quick sketch.

Your 'About' page is critical to strengthening your brand identity and creating a connection with prospective clients.