Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

An M.B.A. course finds an alternative way to use case studies in the classroom.

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

How to Write a Business Case for Action. Part of having a good idea is getting someone else to like it, too. When your presentation of that idea enhances its image of value, the likelihood of its ...

As the early-bird deadline for the WARC Awards 2025 approaches on 16 October, our Awards Lead John Bizzell shares some hints and tips picked up in the jury room for this year’s Creative Effectiveness ...