You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

AchieveIt explains a process for creating a mission statement in a whitepaper, “Mission Statements: A How-To.” 1. Each participant brainstorms about why the organization exists, chooses his or her ...

While it’s not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization’s purpose and values to all shareholders, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...