Writing a strong topic sentence that establishes the subject of the paragraph Using "echo words" -- i.e., consistent terms for the concepts throughout Applying transitions to link sentences logically ...

I can't think of a better way to start a post about leads than with this: “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second ...

His complaint offers lessons on how to make a point. By Jane Rosenzweig Ms. Rosenzweig is the director of the Writing Center at Harvard. I can’t tell you what’s going to happen to his blockbuster ...