Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

An M.B.A. course finds an alternative way to use case studies in the classroom.

Eleven members of the Forbes Agency Council outline the best ways to highlight the value of your products or services through a case study.

Jury chairs and past winners shared tips and tricks on how to craft a successful paper, including how to avoid the most common pitfalls of case-study writing and presenting. Here, we share three ...

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...

At the Euro Effies, Matt Gladstone, Strategy Partner at Grey London, advised authors of case studies to act like detectives when writing their paper. WARC’s Managing Editor, Lucy Aitken, explains why.