Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

A case study is basically a detailed analysis of a particular project, campaign, or experience working with a client, where you evaluate everything that happened to see how it contributed to the ...

Eleven members of the Forbes Agency Council outline the best ways to highlight the value of your products or services through a case study.

How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies ...

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

A well-written business case study can position you as an influencer and innovator. However, a weak business case study can tarnish your image.

Content - Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power ...

How to write an award-winning case study – even if it’s not an award you want Whether you’re entering industry awards or reviewing your work internally, the best case studies focus on the things that ...

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...