Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master.

Instead of a standard academic thesis, he hoped to find an alternative that would still give the students a written project to mention in their graduate-school applications and interviews.

A well-written business case study can position you as an influencer and innovator. However, a weak business case study can tarnish your image.

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

Why Do Business Use Case Studies? You should aim to entice the reader into finding out more about you by writing a good case study. In order to get them closer to making a purchase from you by asking ...

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it ...

How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales.

How to Write a Business Case for Action. Part of having a good idea is getting someone else to like it, too. When your presentation of that idea enhances its image of value, the likelihood of its ...

A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make ...