Testing with real users before launch ensures technology and processes actually work. Do not skip this part of change management.

Usability testing is a technique used to help discover problems or bottle-necks in your design. But there are different types of user testing that suit different types of goals. Scripted or un ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

We've focused on getting the tests setup, which includes deciding on a specific thing to test, when and where to conduct the user study and what type of users to study. We then covered actually ...

Teams that include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly.

As consumer behavior and sentiment shift, split tests can be run and materials modified to better speak to the needs and desires of prospective customers or clients.

Millions of people use mobile and desktop apps every day--usually without thinking about the behind-the-scenes work that went into creating them. And though users certainly notice when a bug makes ...